Work smarter, not harder, by making small but significant shifts in the way you do business. Simple adjustments, clearheaded analysis and two minutes here and there may be all it takes to boost your bottom
line. Carefully consider these options, and you should be able to implement at least one or two of them right away.
1. [...]
Strategic Marketing
Introduction
- “Marketing is an organizational function and a set of process for creating, communicating, and for managing customer relationships in ways that benefit the organization and its stakeholders” AMA (American Marketing Association’s, new definition of marketing 2004)
- “Marketing is a culture, an organizational function and a set of process for creating, [...]
With foreclosures due to reach record levels in the US in 2008, this is a fantastic time to be a creative real estate investor! Not only are you in a position to genuinely help people who are struggling under the growing weight of a sub-prime mortgage, for example, but you can also make significant amounts [...]
You are an entrepreneurial inventor with marvelous ideas in your area of expertise. The ability to create models, prototypes and concepts flows easily from your fertile brain. Nevertheless, all you have to show for your creative efforts is a garage full of dead end stuff, despite all of your efforts.
Many creative people have an [...]
What is a Strategic Window?The term strategic window is the limited periods during which the “fit” between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument’s case to elaborate the concept.What is VXL’s Business?VXL Instruments [...]